Choose where to start
Six places to dig in, from Visit North Carolina spending figures to the brand files you need for co-branded print and social work.
Visitor Economy Data
Visitor spending, jobs, wages, and tax revenue for all seven counties, published by Visit North Carolina and broken out here for our region, with ten years of history from 2016 forward. Cite VisitNC when you use a figure.
View the data →Motorcoach Initiative
The group travel execution plan for the seven counties and the Qualla Boundary, plus the readiness form for attractions that want to host motorcoach tours.
Read the plan and sign up →Member Portal
Sign in to the Smoky Mountain Host extranet to manage your listings, submit events, and keep your business information current.
Open the portal →Marketing Performance
The 2026 Digital Dashboard: 26 million estimated impressions, website and social reach, earned media, and cost efficiency from an organic-first strategy with no paid search.
Review performance →Visitor Research
Three independent studies from NC State University on regional visitation, the Great Smoky Mountains Railroad, and Lake Chatuge: who visits, where they come from, and how long they stay.
Read the research →Brand Kit
Logos, colors, typography, and brand phrases for partner and co-branded materials, with usage rules to keep everything consistent.
Open the brand kit →Motorcoach Readiness Form
Attractions, museums, tours, gardens, farms, and outfitters: tell us where a coach can park, what a group rate looks like, and how many guests you can check in at once. Ten to fifteen minutes, no commitment to participate.
Open the form →Membership
How partnership with Visit Smokies works, what it includes, and how to enroll your business so your listing, group contact, and capacity details stay current across the region.
See membership information →Questions about the data?
Reach out any time. We are happy to walk through any of these reports with you.
Powered by our community
Visit Smokies is a nonprofit organization. None of this work is possible without the investment and sponsorships of community members across the region.
Connect with fellow members
Join our B2B Facebook group to connect with other businesses and see updated information and opportunities from Visit Smokies. You must be an enrolled member or partner to join.