Everything you need to represent Visit Smokies consistently in partner and co-branded materials: logo downloads, the brand color palette, typography, and approved brand phrases. For additional logo formats or the full asset library, email Connect@visitsmokies.org.
Logo usage: Manipulations of the logo are not allowed. This includes changing colors, stretching, rotating, cropping, adding effects, and creating AI-generated variations. Always use the official files exactly as provided.
Primary Logo
Full color Visit Smokies logo with mountains, waterfall, and river. Use on white or light backgrounds.
VisitSmokies.org Logo
Full color logo with the .org web address. Use when driving traffic to the website on white or light backgrounds.
Proud Member Badge
For enrolled members and partners to display on websites, storefronts, and printed materials. Est. 1987.
Not enrolled yet? See how membership works before using the badge.
Wordmark · VS_Plain
VisitSmokies.org wordmark in Adventure Orange. Use on white or light backgrounds.
Wordmark · White_Outline_Plain
Orange wordmark with a white outline. Use over photography and colored backgrounds where the plain wordmark loses contrast.
Watermark · VS_Watermark_Plain
Light watermark version for subtle placement over photography and imagery.
Email Signature Logo
Small optimized version of the primary logo sized for email signatures and other small placements where the full resolution file is too heavy.
Bobby Jones Soft is a licensed font and is shown here in a stand-in weight. Request the font file with the brand assets if you need it for co-branded materials.
- Explore the Authentic Side of the Smokies
- Where Every Trail Tells a Story
- Where Every Road Is a Scenic Adventure
- Journey Into the Soul of the Smokies
- Where Western North Carolina Gets Wild..Naturally
- The Naturally Wild Side of the Smokies
- Southern Smokies