The luxury group travel execution plan for the seven westernmost counties and the Qualla Boundary. The plan covers the market opportunity, program structure, phased implementation, signature itineraries, sales strategy, Year One budget framework, the MOU, and risk management.
Regional Motorcoach Initiative Plan
Full execution plan prepared for the partner county Tourism Development Authorities. July 2026, confidential draft for board review.
Motorcoach Add-On Pilot
The Phase Zero partner discussion deck: a six-month, low-commitment test that offers group-ready Southern Smokies stops to operators already selling routes near the region. Covers scope, roles, budget range, timeline, and the go, adjust, or stop decision at Month Six.
Attraction Readiness Form
Phase Two of the plan is a readiness audit across the region. Before any itinerary is sold to a tour operator, we need to know which properties can handle a full coach: where a bus can park and turn around, what a group rate looks like, and how many guests your staff can check in at once. Attractions across all seven counties and the Qualla Boundary are invited to complete the form below.
Attraction Group Travel and Motorcoach Readiness Form
For attractions, museums, tours, gardens, farms, outfitters, and other admission-based experiences. Covers capacity, bus access and parking, group pricing, seasonality, accessibility, and interest in hosting a familiarization tour. Completing the form is not a commitment to participate.